http://priceonomics.com/the-economics-of-a-hit-tv-show/ (It's a long read but has a lot of content to discuss.)

https://stephenfollows.com/the-economics-of-netflix/

http://blogs.wsj.com/economics/2015/07/13/why-tv-sets-are-cheap-cable-bills-not-so-much/

http://www.nytimes.com/roomfordebate/2012/10/21/are-reality-shows-worse-than-other-tv/reality-tv-is-here-to-stay

https://smartasset.com/personal-finance/the-economics-of-video-streaming-services